Your brand deserves more than a logo. It needs a story people want to be a part of.
Have you ever wondered why customers choose one business over another? Or why they become loyal advocates, even when alternatives might be less expensive. That’s the power of brand storytelling.
It’s not just what you sell. It’s how you show up, connect, and why you exist. That’s what turns casual browsers into loyal customers, advocates, and partners.
Hi, I’m Viki. I’m a brand identity and marketing designer based in Chicago, Illinois.
I design brand identities and marketing made explicitly for your business.
I don’t do trendy, I do custom. If you want run-of-the-mill corporate branding, call someone else. (But you'll look like a guy hiking a mountain in a three-piece suit.)
Because if you're a B2B or B2C service rocking a vanilla brand, you're not just boring, you're invisible. And if you're hosting a corporate event with branding that screams "millennial beige," you're already behind.
I’ve spent years watching brands try and fail to connect. From booths at music festivals to convention floors. Most of the time, the problem is simple:
They never took the time to understand who they were speaking to.
That’s where I come in. I get to know your ambitions, industry, and audience to design a brand that speaks their language and holds their attention.
Whether it's something you’ve outgrown or something new, I create brands ready for the spotlight. I also provide ongoing support to keep everything aligned and flowing.
Because your branding and marketing should work with you, not against you.
Let’s build something worth following, not just selling.
More about me
Music Taste: House, Alt Jazz, Alt Pop, Alt Classical, R&B, Afro Beats, Industrial, Goth, Horror Punk
Comfort Movies: Rose Red, From Dusk Till Dawn, The Crow, The Craft, Blade, Under World, The Matrix, Elektra, Anything by Del Toro
Anime Starter Pack: Yu Yu Hakusho, Wolf's Rain, Mushishi, Inuyasha, Samurai Champloo, Cowboy Bebop, Death Note, Hell Girl (Jigoku Shōjo), Paranoia Agent, Fooly Cooly, Black Cat
Chicago Neighborhoods to visit: Hyde Park, Chatham, Humboldt Park, Pilsen, Logan Square, Wicker Park
"If you're not ready to dive in, at least stay close enough to feel the heat."
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