Do you need a brand designer or a graphic designer to fix your branding?
If your visuals feel scattered, or you’re tired of second-guessing how to show up. I can help.
I'll take your messy, brilliant, half-baked ideas and shape them into a brand with clarity, craftsmanship, and a bit of bite.
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Not everyone needs a rebrand. Sometimes you just need rhythm and a second set of hands.
I'll help you tidy up and maintain your branding so you can focus on your business without burning out.
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A graphic designer creates brand assets. Think social media posts, flyers, business cards, website graphics, and other one-off materials. They make things look good based on existing branding.
What They Do:
When to Hire One:
A brand designer creates your entire visual identity from scratch or refreshes an existing one. They go beyond just making things look nice, they establish how your business is perceived.
What They Do:
When to Hire One:
If you hire a graphic designer expecting them to create your brand from scratch, you’ll likely get a pretty logo but no real brand identity. On the other hand, hiring a brand designer for simple social media graphics is overkill.
Knowing which one to hire means:
Start by assessing whether your business has a clear and cohesive brand identity. If not, branding should come first.
If you don’t have consistent branding, hire a brand designer first. If you already have branding and need marketing materials hire a graphic designer. Both are valuable, but they serve different purposes.
Do you have questions about hiring the right designer? I'd be happy to answer them via email.
Small business owners should base their hiring decisions on what their business needs, budget, and long-term goals. Here’s how to determine if and when to hire a brand or graphic designer, and how their roles change when planning an event.
Consider This: A brand designer can be a large upfront investment but it prevents you from making costly mistakes with inconsistent or amateur-looking branding later.
Consider This: A graphic designer is more task-focused. They work within your existing brand guidelines to create materials that fit your needs.
If you’re planning an event, the decision between a brand and a graphic designer depends on the scope.
You likely only need a graphic designer to create:
You might need a brand designer to:
Consider This: If your event is a long-term or large-scale project, investing in brand strategy helps with consistency. Otherwise, a graphic designer can handle one-off needs.
A brand designer sets the foundation for the looks and feel of your business across every platform. They create the visual identity that shapes how people perceive your brand, ensuring consistency from your website to your packaging. Without a strong brand foundation, even the best-designed graphics can feel disjointed or out of place. If your business lacks a cohesive look or you’re struggling to stand out, investing in a brand designer will give you the clarity and professionalism needed to connect with your audience and build trust.
On the other hand, a graphic designer brings your existing brand to life through individual assets like social media posts, marketing materials, or event graphics. They help you maintain a polished and professional presence once your branding is in place, a graphic designer becomes an essential resource for keeping your visuals fresh, engaging, and on-brand. Both roles support your business at different stages, but if you’re just starting or feeling inconsistent branding should come first.